Casey Kelley Media Agency was founded in 2024 by a Black book influencer who saw the gap — and stepped in to fill it.
While publishing continues to underfund Black stories and misallocate resources, we’re here to fix that. Too often, ARCs and campaign dollars go to the wrong people — usually white influencers — who aren’t the intended audience and don’t know how to reach them.
Why are we sending generational Black sagas to fantasy girlies who only read fae romance? 🤨
The answer isn’t to cut Black book budgets — it’s to spend them smarter.
We connect publishers with the right influencers, the right readers, and the right energy to amplify Black books with precision, passion, and cultural fluency.
We are a boutique firm championing marginalized voices across the book world. Our work is personal, powerful, and built on trust.
Meet Our Founder
Casey R. Kelley is a strategist, storyteller, and literary matchmaker. As a lifelong readerand digital trend-watcher, she turned her own platform into a bridge between publishingand the Black readers who drive the culture.
Casey founded CKMA to ensure Black books get the attention they deserve — not just in numbers, but in alignment.
She’s the founding partner of Harlem Renaissance 2.0 and the visionary behind Black Book Bash.
When she’s not building campaigns or curating author rosters, you can find her on Threads breaking down why the girls still don’t understand Black speculative fiction.